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Comment by JONATHAN CARTER, Marketing Manager, Victoria & Albert
Published:  03 November, 2008

"Freestanding baths have universal appeal," says Jonathan Carter, Marketing Manager at Victoria & Albert. "The move towards a less fitted look in the bathroom has made the freestanding bath a favourite item for use with wall hung sanitaryware and modular furniture; a real centre piece in the dream bathroom."

Traditional freestanding baths have their origins in cast iron, a very heavy material that features an enamel surface. However in the last decade there have been significant developments in material technology, and in the consumer's understanding of what is available and what is acceptable.

A classic roll top or slipper bath looks fabulous in either a traditional or a modern setting. Increasingly design confident customers are also opting to mix and match minimalist contemporary designs with period accessories. This trend provides the retailer or designer with great scope for creative use of brassware and sanitaryware, creating a design package that gives a much better margin than a straightforward suite.

One of the consequences of the current financial situation is that people have become very quality conscious and want to surround themselves with products that bring lasting value to their biggest investment - and despite the fall in prices, the home is still the biggest asset most of us have. The end result is that cheap, unbranded, ‘off the shelf' bathroom products no longer seem so attractive.

For further information, please contact 01952 22 11 00 or visit http://www.vandabaths.com/







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