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A sleek new binder that contains product descriptions and pictures, technical information and an easy to follow price list are just part of the support package for Victoria & Albert's Premium dealers.
The Premium dealer literature package comes in a smart black binder complete with labelled dividers that make it easy to find information in an instant. Sections within the binder include the Premium Range - ios, Napoli, Amalfi and Sorrento, the Contemporary and Classic ranges, taps, wastes and feet, a price list and technical information. Premium dealers also get a separate unpriced customer brochure that contains inspirational product photography accompanied by essential details such as size, accessories etc.
"This is the most expensive Victoria & Albert brochure ever," says marketing manager Jonathan Carter. "We have used high grade paper stock and a top quality black linen covered binder with silver foil blocking. The package really does take the brand to a new level. The technical section covers everything about the brand including fitting instructions, detailed specification sheets and all the options for feet and brassware. The separate brochure is perfect for showing customers what is on offer from the company helping consumers to browse at home before they buy."
There is also a new fold out brochure for non-premium dealers that doubles as a poster. This features all products except the Premium range in an easy to use format.
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