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James Latham, the UK's leading Timber and Panel products distributor, has launched a brand new range of illustrative adverts for 2009 - a real first for the industry.
Steering away from traditional photography, the company decided to make a daring statement and can now reveal the impressive triple collection. The set consists of corporate and environmental adverts and a Scottish version to promote the Lanarkshire depot which opened its doors in April 2008.
Director, Chris Sutton, commented: "We decided to go for a totally different approach with our advertising and are confident that they will look fantastic within industry publications - making us stand out from the crowd. Admittedly, this is a brave move for a company that is over 250 years old but we like to be ahead of the game and it will be interesting to gauge the response!"
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