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BA Components has always been committed to investing in marketing to support its dealers and promote the Bella brand. At a time when many are cutting back on marketing BA Components is investing in a major promotional campaign.
During October and November BA Components will launch a television advertising campaign on the UKTV Style channel watched by 6 million viewers each month. The advert will be featured 148 times during a 4 week period at prime viewing times. Viewers will be encouraged to visit the new company website which gives them options to request promotional material and product sample, and directs them to their nearest Bella stockist. As an alternative to visiting the website, the TV advert will be supported with a freephone number for requesting further information.
The television adverts are only one aspect of a promotional programme, which has included the development of high quality product catalogues and brochures, a new website, consumer and trade press advertising and a customer care programme.
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