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Bathroom has become sanctuary to escape stress of modern life
Comment by CATHERINE LUND-BARKER, Product Manager, Ideal Standard
Published:  10 October, 2008

As today's economy seems peppered with doom, consumers need hope and a change of focus. More people are now looking to improve their home rather than move and an area in which consumers can add value is the bathroom. Lifestyles have changed and people are increasingly looking to their bathrooms as a place in which to create a sanctuary, a place to escape from the strains of modern life.

With stress levels at an all-time high, spas and gyms have become a popular way to work off this tension and improve health. However, many consumers are now seeking the benefits of hydrotherapy in their own homes. In the long term it will add value but more immediately it will have a positive effect on consumers' wellbeing, as well as cutting costs with expensive treatments and gym memberships.

A whirlpool bath is the most common home spa purchase and bought from as little as £500.00.

As our lifestyles evolve and as more affordable, entry-level and top-end products are released to the market, wellness in the home will only continue to grow.

For further information, please contact 01482 346461 or visit http://www.ideal-standard.co.uk/







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