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Roca, the leading global bathroom brand, will be exhibiting for the fourth time at 100% Design 2008. Presenting a one off, sensory experience with a unique installation called Water Drop, Roca aims to stimulate emotions, and generate thought and debate on the precious element that is water.
Roca is working with designer Héctor Serrano to create Water Drop and will use sophisticated technology to reinterpret the meaning of water without using a single drop, showing that innovation, avant-garde and sustainability can go hand in hand. This revolutionary space will reinforce Roca's commitment to cutting-edge design in the framework of one of its most influential forums, 100% Design.
Coinciding with the launch of this original concept, Roca will also be announcing its 3rd International Design Competition - Jump the Gap - with 100% Design marking the start date for applications. The competition offers up-and-coming young designers from around the world the opportunity to showcase their designs based on bathroom innovation and design.
01530 830080
Enquiry no: 34
Stand B30
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