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Ideal Bathrooms Commercial Director Danielle Lillis reports: "The special promotion we launched in conjunction with Showerlux and Ideal Standard has really been tremendously well received. Apart from the exceptional margins of up to 25% for the retailer, the offer has also been particularly welcomed because it is on mainstream product rather than lower volume items which many sales tend to target. It gives our customers a real competitive advantage and they can still take advantage of the special deal because it lasts until the end of September."
The promotion reinforces Ideal Bathrooms strength in the shower market and marks the start of an ongoing strategy to further enhance its showers portfolio to offer greater choice of top brands and special promotions.
The special deal comprises a free Simplicity shower tray with selected Glide enclosures which include pivot, bi-fold, quadrant and slider doors. In addition all Glide doors purchased during the promotion come complete with Glass Shield protection at no extra cost.
Ideal Bathrooms are reporting a 35% increase in shower enclosure sales during the first month of the promotion alone.
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