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Modern demands allow bathrooms to evolve
Comment by BRIAN GREY, Marketing Manager, Ideal Standard
Published:  07 August, 2008

Europe's leading contemporary brand, Ideal Standard creates bathroom designs that integrate functionality with style, allowing everyone to express their own personal flair.

Dedicated to fulfilling the ever-evolving needs and wants of the modern consumer, Ideal Standard has a long standing history of collaborations with top designers and architects to create bathrooms spanning top end, middle and mass markets, with ranges that combine innovation and beauty for wide-ranging appeal.

Today's modern lifestyle demands more from the bathroom than it used to. No longer is the bathroom just for washing. It has been integrated into the living space, with much more time being spent there than ever before. Now, with seemingly constant restraints on available time, we want to apply makeup and style our hair in the bathroom; many men now have their own beauty regime and ‘his and hers' washing areas are becoming more desirable.

Unfortunately, bathrooms in the UK are rarely of adequate size to accommodate his and hers washing and pampering areas, but there has been a significant increase in demand for countertop space around the basin, additional storage, good lighting, feature mirrors, wall mounted sanitaryware to allow for closer access to mirrors and for easier cleaning, and a perfection in over-bath showering.

The problematic limited size of UK bathrooms is addressed within many of Ideal Standard's ranges, as is the issue of low water pressure, typical of many areas in the UK. Styling aside, the environment now dominates as the most considered factor in the design, manufacture and selection of WCs and bidets, with dual flush and water saving cisterns alone saving the average consumer between 20% and 50% of water usage. Water saving in bathing is now also being considered.

For those who have space, statement baths are increasingly desirable but wellbeing is the trend, with whirlpool baths and home spa products in demand.

Also home to the Armitage Shanks, Jado, Sottini and Trevi brands, Ideal Standard offers WC's, bidets, basins, taps, showers, baths, furniture and accessories to suit all tastes, lifestyles and budgets.

For further information, please contact 01482 346461 or visit http://www.ideal-standard.co.uk/







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