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Adding a fresh sophistication to the white goods market, Servis has launched a new range of black appliances. This much-awaited collection is a response to the growing demand from style-conscious consumers seeking appliances that combine both technology and chic design but provide an alternative to silver and white.
Across the range, the high-gloss black finish contrasts with contoured lines and aluminium handles specific to individual appliances making a striking statement in any kitchen setting. Set to compete with leading brands in the mid-market, the new range has benefited from marketing support in the shape of a full-colour postcard coupled with product details, which was welcomed by independent retailers and their potential customers.
Four individual appliances, all matched in the same pantone colour, make up the collection: the M6755 7.5kg, A+ rated washing machine, the M2007 7kg vented tumble dryer, the M4705 A-rated full size family dishwasher and the M0331 A-rated 60cm wide frost free fridge freezer. Besides sleek, good looks all products offer the highest levels of functionality, practicality and energy efficiency - all high priorities on consumers' agendas.
Gill Hewitson, Marketing Manager for Servis comments, "Black brings a considerable elegance to the domestic appliance market; introducing this new colour across a full range meets the needs of consumers who are aware of the impressive impact that black across the board achieves. Both retailers and consumers alike can feel confident in the quality of the product whilst also enjoying the attractive aesthetics of its appearance.
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Enquiry no: 406
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