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Formica Limited is pleased to announce that Chris Rixton has been appointed Axiom® Business Development Manager. He is responsible for the development of Axiom by Formica® in the UK. Additionally, Chris serves as liaison between kitchen studios and Formica Limited and is a key source of information on emerging trends in the consumer marketplace. He assisted in the development of the recent Axiom range refresh, unveiled at KBB in March 2008, which includes the introduction of three exciting new textures into the Axiom range: Lustre, Riverwash, and Finewood.
Chris brings extensive retail experience to his position with Axiom. Having previously held sales and management positions at John Lewis, he developed an understanding of consumer tastes and demands. He will report to Jason Tidyman, Furniture Sales Director, Formica Limited.
Chris Rixton commented that: "I am looking forward to growing the Axiom brand in the UK and working with kitchen studios and consumers to understand how our products can be most effective."
Axiom by Formica is the leading premium kitchen worktop collection in the UK and Ireland, and has established itself as the top choice for kitchen designers, planners and home renovators.
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