When consumers purchase new or replacement appliances they are keen to ensure that products boast a host of ‘green credentials'. Not only are they looking for energy efficiency, they are also considering a range of other key features. For example, when looking to purchase a new washing machine, consumers would also consider load capacity, time delay options, sensor technology and intelligent wash programmes - all of which can impact on the machines performance.

‘A+' rated appliances are picking up nearly a 20% increase in sales year on year. It is now safe to say that within a few years machines with less than an ‘A' rating will no longer exist: sales of ‘B' rated appliances were down 46% just last year.

Of course, price remains an important factor and will always be the number one consideration when it comes to purchasing white goods, but we are increasingly seeing that consumers are willing to pay slightly more in order to secure a more environmentally friendly product.

With a growing number of options available to the consumer, coupled with the onslaught of ‘green' advice, it is easy for confusion to set in. Both manufacturers and retailers must ensure that feature benefits and energy ratings are clear, concise and easy to use. This will help ensure that the ‘go green' message remains a powerful selling tool.

For further information, please contact Beko on 01923 818121 or visit http://www.beko.co.uk/

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