Sales and Marketing Director, John Armstrong says "We are proud to be a truly British manufacturer and we invest heavily at our facility in Pudsey, West Yorkshire to ensure we continue to deliver top quality shower enclosures at the best possible value".

Working in partnership with the entire supply chain forms a cornerstone of the company values and principles. Ellbee believe that by working with customers and suppliers they support this principle which is the key to long term success.

"Our sales team are reporting increased competition from other manufacturers who are importing a cheap product and are selling direct to retail consumers. This cannot be good for the supply chain in the long term, as they are simply undercutting and bypassing existing customers.

Ellbee are committed to British manufacturing and work very closely with their distribution partners to ensure they offer a complete package which keeps them ahead of the competition.

"As we continue to review and evolve our offer we have shortened lead times, reduced costs and improved distributor and retailer margins".

Ellbee also prides itself on its in-house customer service department. With fully trained customer sales advisors or service engineers just a phone call away, any query is resolved quickly and with minimum disruption.

During 2008, following an extensive strategic review, Ellbee introduced Profile Concept to the market and later in the year will be introducing Profile Design, along with additional products to the Profile Plus range.

Profile Concept

A range of fully framed enclosures, ideal for the contract market. The product range has been designed in consultation with the installer, as difficult installation and poor quality can often be the biggest headache for this customer, and since it's launch in February 2008, has become a ‘must have' product for the installer sector.

"With this range we have developed a product that the installer can simply buy, fit and forget covered with a 10 year manufacturer's guarantee".

Profile Plus

A range of semi frameless enclosures, including walk in panels, quadrants, sliders, pivots and bathscreens, will be complemented by the latest rise and fall hinge technology, to provide even greater options on pivot, saloon, corner entries and bathscreens and is ideal for wet room applications.

To enhance the range further, the Platinum glass option has been extended to even more shower enclosures, which will give a contemporary look to any bathroom.

"With this range we have a product that the consumer is able to look, touch and compare against similar alternatives and be assured there's nothing quite like it, fully backed up by a lifetime manufacturer's guarantee"

Profile Design

A range of frameless enclosures completes the offer and will be available later in the year. This will offer a truly breathtaking addition to the Profile Shower Enclosure Collection and will enable them to compete in the high specification end of the market, yet still offer the outstanding value for which they are renowned.

"2008 promises to be an exciting year for Ellbee. We have a solid position in the market place as a quality, great value manufacturer and with the introduction of the new product ranges and increased investment in sales and marketing activity, we will continue to build on our success".

0113 224 8002

sales@ellbee.co.uk

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