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Caroline Johnson, product manager for Lec, comments on the refrigeration market. "Consumers have certainly raised their game in terms of what they expect from an appliance, and refrigeration brands in general now have to work harder to really make a point of difference for consumers. At entry level for example, success is now very much coming down to the strength and popularity of the individual brand itself.
"With the cooling market facing a decline, manufacturers really need to keep up the pace when it comes to taking this sector forward; and there is still plenty for retailers and the market to play for. Indeed, American style side by sides, colour, energy efficiency and frost free have made a real impact across the refrigeration market and this looks set to continue evolving over the coming year. "Aesthetics are always going to be important but we are seeing more and more consumers keen to make every appliance count when it comes to their overall kitchen scheme; whether to make a feature in its own right or to correspond with other appliances and accessories for a bold, stylish finish.
"In addition, we cannot deny the impact we are having on the environment; in turn heightening awareness of energy ratings and what we can do as individuals to reduce the effects. Often, as the larger more visible appliances in the home, kitchen products are one area that consumers can really feel they are making a difference through their choices.
"Of course there will always be a part of the market for which price is the driving force behind their product selection, but we are certainly seeing many more customers taking real notice of energy ratings and using it as a real point of differentiation when it comes to buying."
For further information, please contact LEC on 0871 2222 625 or visit http://www.lec.co.uk/
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