According to sales director, Robin Craddock, the name change was prompted by increasing awareness of the  firm's leading brand of shower enclosures and bath screens; the Lakes Range. "We commissioned market research and mystery shopper exercises across trade outlets and retailers in the UK," he explained.  "The findings demonstrated that our Lakes brand was well known and recognised across the market.  Given that the name is established and proven to represent quality in buyers' minds, its strength makes it the logical choice of title to spearhead the next phase of our company's growth."

Robin is keen to point out that customers can expect the same quality of service and delivery: "We have 22 years of success in the bathroom market and our year-on-year growth has resulted from quality products offering aesthetic desirability and high value, making sound commercial sense for the trade.  We want a name that compliments the design and style of our products, a brand that appeals strongly to the consumer and is immediately recognised by our existing trade customers.  We believe Lakes Bathrooms delivers all these factors."

Visit http://www.lakesbathrooms.co.uk/ for more information on all products.

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