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Made in Germany - A seal of quality the world over
Comment by JOHN KERSHAW, Head of Marketing, Miele
Published:  06 March, 2008

Germany is one of the most highly developed industrial nations in the world and, after the USA and Japan has the world's third largest national economy. Germany is also the largest and most important market in the European Union (EU). It has always been know for its innovative technology, its quality and its precision.

The export of goods "Made in Germany" is one of the main factors of the country's wealth - With an export volume of EUR 734 billion, Germany is the biggest exporter of goods worldwide, and as such is considered to be the "export world champion".

With names like BMW, DaimlerChrysler, Loewe, Lufthansa and Miele, German companies have an excellent reputation in the international arena. They represent "Made in Germany", known as a seal of quality the world over. They represent innovation, quality and cutting-edge technology.

In the international league table of most valuable brands of 2005 (Business Week) German companies are listed nine times, making them the second largest group after the USA in the Top 100 global trademarks.

Miele is an independent, self-contained and family-run company with traditional values committed to its workforce, customers and the general public alike. The company manufactures high-quality appliances and equipment for domestic use as well as for different branches in the commercial sector.

Miele produces in excess of 5 million domestic appliances each year and nearly 70% of those products are sold abroad. Miele employs c15,000 staff worldwide, c11,000 of which are employed in Germany.

For further information, please contact Miele on 01235 55 44 55 or visit http://www.miele.co.uk/







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