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Ideal Standard, a leading provider of innovative, design-driven bathroom and kitchen solutions, is launching its new designer suite by Jasper Morrison to retailers. Since its preview at 100% Design this fully integrated collection of sanitaryware, fittings and furniture has created much interest and is expected to generate substantial sales.
Retailers are set to benefit from Ideal Standard’s commitment to a significant consumer advertising budget, which has been put in place as an integral part of a wideranging marketing support campaign for the new collection.
It is the simple but stylish design described as “Super Normal” that is widely seen to be the suite’s main attraction. The collection represents what Morrison feels is an antidote to the “over-design” of so many of today’s consumer goods.
The Jasper Morrison collection continues Ideal Standard’s commitment to provide “Total Bathrooms” whereby consistent and coordinated design style is applied to all features, fittings and furniture. Each and every element holds a distinct reminder of the design – from the shape of the bath and the taps to the wash basin and furniture.
Hotline no: 01482 346461
Website: www.ideal-standard.co.uk
Enquiry no: 87
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