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Appliances steal the show – following the huge success of its first ever TV campaign last autumn, Baumatic is back on the box with a fresh run of ads that are designed to put its appliances firmly in the spotlight …
Designed to build on the company’s early success in 2007, the television ads feature a young, attractive man preparing a meal for his girlfriend in his kitchen which is replete with Baumatic appliances. The man retires to shower and get ready, leaving the dinner cooking in the kitchen. As the girlfriend arrives dressed to kill there is a frisson of excitement in the air, but sadly it is not for the evening ahead with her partner, but instead because she is enthralled by his Baumatic appliances. The ad concludes with a simple strapline and the Baumatic logo.
Baumatic UK’s Managing Director, Paul Thompson, comments: “The advertisement is designed to promote Baumatic as a desirable, aspirational and sexy brand. The young couple epitomise a typical Baumatic customer and the set was designed to perfectly show off Baumatic’s full range of appliances to best advantage.”
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