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Leisure, BEKO plc’s branded range of kitchen appliances, has secured a key contract with JP Distribution, one of the UK’s most high profile and prolific distributors of kitchens and appliances to independent kitchen retailers. Leisure is now set to have the full range launched in specialist kitchen studios across the UK.
Leisure appliances are designed to provide a contemporary and stylish cooking environment, integrating beautifully with the modern kitchen. The new contract is a key step forward for the brand - which has 170 years of experience in kitchen appliance manufacture - and will dramatically increase brand awareness with the trade customer and provide crucial exposure to the consumer via the independent kitchen specialist.
Huw Buckle, Sales and Marketing Director at BEKO plc, says: “The new contract is a fantastic opportunity for us to develop retailer relations and increase our brand share by growing the business within independents. We are very pleased to be working with a company of JP Distribution’s standing and expertise and are sure that the partnership will be very successful for both parties. The independent kitchen sector is a key market for Leisure.”
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