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Set to drive refrigeration specialists Lec into the premium sector is the launch of ‘Quartz by Lec', a new collection of premium refrigeration offering consumers a range of high quality products full of the latest technology with a stylish and functional design.
Mirroring some of the types of precious stones of its namesake ‘Quartz', this collection comes in a choice of Onyx (high gloss black), and Platinum (Stainless Steel) finishes. With three high specification, A-energy rated, models to choose from - a larder refrigerator, frost free freezer and combination fridge freezer.
The 60cm, QL60070/P, above counter larder refrigerator and QT60070/P, fridge-freezer, offer safety glass shelves, a handy wine rack, anti bacterial lining and a large salad drawer to ensure fresh foods are kept at their optimum for longer. The freezers within the collection are 4* and the QUF60070/P frost free freezer has 8 storage compartments, freezing up to 217 litres.
Caroline Johnson, product manager for Lec comments:"The launch of Quartz by Lec is set to drive what's been a mid-market brand into the premium appliance sector.
"The professional look of stainless steel is dominating UK kitchens at the moment and black finishes are also becoming increasingly popular especially within the large American style refrigerators and side-by-side designs, but Quartz will offer something different for the market by incorporating these colour trends within 60cm models, which is something very few manufacturers are doing."
The new collection will be supported by a marketing campaign, with PR activity and a comprehensive advertising schedule, as well as downloadable information from the Lec website.
0871 222 2625
http://www.lec.co.uk/
Enquiry no: 90
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