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Axiom by Formica®, the UK's leading premium worktop and accessories range, will unveil its design-led range refresh exclusively at KBB at the NEC, Birmingham (2-5 March 2008). This stylish range update features exciting new textures unique to Axiom®, bold new colours, and trend-led designs. The new range will premiere at KBB on Formica Limited's stand, J15.
The design-led range refresh was developed in response to trends in the consumer marketplace. Both texture and colour are key. This update offers exclusive new finishes and exciting range extensions of the best selling Honed and Etchings textures, new colours, and cutting edge designs. Axiom by Formica delivers a unique collection of worktops and accessories that provides consumers with high-impact, high-quality looks. Commented Simon Wild, Marketing Manager UK & Ireland, Formica Limited, "We're very focused on the consumer kitchen market. The kitchen has become the heart of the home and a place for social gatherings. Kitchen design has therefore become more important and consumers demand innovative and sophisticated looks. This range refresh is a response to these factors."
Axiom by Formica has introduced unique innovations in surface finishes over recent years which have proved extremely popular and, working with kitchen studios, can provide a huge variety of looks for the design-conscious consumer.
Hall 18, Stand No. J15
0191 259 3000
http://www.axiomworktops.com/
Enquiry no: 409
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