British Ceramic Tile’s marketing manager, Jayne Adamson discusses the modern kitchen splashback and why homeowners are turning to glass as a practical, design-led alternative.
“Ceramics have long been the go-to material in the kitchen providing a practical, stylish solution for protecting walls. However, in more recent years, glass has become a popular alternative, featuring many qualities that make it an appealing and versatile choice for use in the busy, modern day kitchen.”
The contemporary finish of glass gives it an ultra-modern, sleek aesthetic and offers an unrivalled depth of colour. Known for its light reflecting properties, glass opens up tight spaces with ease, bouncing light around the room and making even the smallest of kitchens look bright and airy with minimal effort.
A practical and hygienic option, a glass splashback is both easy to clean and upkeep. The large single sheet format doesn’t require grouting and the tampered glass material means it can be placed behind the hob without the risk of cracking or warping.
One of the most attractive features to homeowners looking to undertake a home update is that splashbacks are incredibly easy to install and can be fit singlehandedly. Most splashbacks come with an adhesive backing that can be peeled off and applied directly to the wall. Retailers should advise customers that proper wall care is essential, and for easy installation the wall underneath should be in good condition.
The new Laura Ashley splashback collection from British Ceramic Tile is set to launch to the trade this summer and has been created to tone beautifully with Laura Ashley kitchens and paints. Made from the finest quality English glass, the collection offers eight sophisticated colour options specifically chosen to coordinate with Laura Ashley kitchens including mineral grey, pearl white, indigo, pale biscuit, eau de nil, pumice, copper and charcoal.
Delivering an unrivalled depth of colour, four of the splashbacks have a subtle shimmering metallic effect bringing an extra dimension to the kitchen. The collection also offers eight timeless designs featuring Laura Ashley’s most successful heritage prints: Mr Jones, Wicker, Lisette, and Oriental Garden.
Jayne explains: “The Laura Ashley collection has always been a strong seller for us across both walls and floors. It’s a brand that resonates incredibly well with homeowners looking to bring Laura Ashley styling into their homes. The designs selected are some of our best sellers commercially with proven sales records for their ceramic counterparts so we’re expecting to see a fantastic response.”