Caesarstone marks 30th anniversary by launching direct distribution in UK
From January 2017 Caesarstone, the global leader in high quality engineered quartz surfaces, commences with direct distribution in the UK.
9th January 2017: This decision follows significant success for Caesarstone with its direct distribution model in other regions, including US and Australia, and highlights the importance the brand places on the UK as one of its key markets.
“We are up and running and open for business,” says Caesarstone UK’s Managing Director Amir Reske. “With our well stocked, 42,000 sq. ft. warehouse at our HQ in Enfield, North London, complemented by our own delivery fleet we are in a strong position to ensure our customers enjoy a quick and efficient turnaround from order to delivery. Together with our team of dedicated sales and support people we aim to offer the exceptional service that you would expect of a premium brand – a service that is in line with our global service standards”.
One of the first companies to take delivery of products from Caesarstone’s new UK business is Prima Stone Surfaces. Director, Robert Jay, commented, “We are delighted with the smooth transition and excellent service received. We can see the passion and commitment to the brand in the UK market and we are looking forward to working with Caesarstone UK to develop our own quartz business.”
Caesarstone already enjoys significant brand presence and market share within the UK and is recognised as a premium, aspirational surface product by both trade and consumers. The company sees huge potential in the UK quartz market.
“Quartz continues to grow in prominence within the UK surfaces market, driven by growth in new builds, commercial projects and consumer confidence in domestic renovations and their desire for high quality materials,” says Reske. “With this in mind we see great opportunities for the brand in the UK. We want to take our products and services to a new level, while ensuring that our customers are at the heart of everything we do. We will do this by enhancing our product offering – we already offer 40 desirable colours and designs and we will be launching more ground breaking products later this year – and by building stronger ties with key partners via new loyalty programmes and unsurpassed service.”
Caesarstone starts its relaunch with a big statement which underlines the confidence it has in its brand by offering a 25 year warranty on all domestic products sold from January 2017 onwards. Further investment has gone into new facilities: the company has fitted out its own state of the art offices and warehousing at its North London HQ. A new showroom within the same space will be unveiled in the coming months.
“We want our facilities to become a resource for fabricators, designers and architects in its own right – and our product design and innovations an inspiration to them,” comments Amir Reske. “We now have everything in place to maximize the potential for Caesarstone in what will be a major market for the company.”