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British Ceramic Tile appoints new commercial director

British Ceramic Tile has made a strategic new appointment to its Board, announcing John Chater as commercial director.

A new senior position within the business, John will assume responsibility for the company’s sales, marketing, design and product development departments, with a focus on driving forward the company’s impressive portfolio and brand across all markets.

 

After 20 years of working with large branded food businesses including Coca-Cola, Refresco & Tulip, John has an impressive record of managing commercial and marketing teams, and developing long term strategic business goals. He joins British Ceramic Tile from one of the UK’s fastest growing businesses, Musclefood, an e-Commerce operation, where he expanded the brand into the competitive retail and wholesale channels.

 

British Ceramic Tile’s Chief Executive, Tony Taylor, said: “John comes from the food industry and brings considerable expertise that will complement our existing skill set as we continue to grow our brand in 2018.”

 

On joining British Ceramic Tile, John added: “It’s a great time to join the business with plenty of challenges and opportunities ahead. The company has some big goals to achieve in what is a challenging market, but our focus is firmly set on supporting our trade and retail partners to grow their share of the market, as well as continuing our mission to be the leading tile brand in the UK.”

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